Saturday, May 6, 2017

Weekend Headlines - Comics Book Sales Take a Plunge in April

Marvel Comic's Secret Empire #0 and DC Comics's Batman #21 and The Flash #21 (the start of the four-part "The Button" crossover) couldn't stop April 2017's Direct Market comic book sales from falling over 13% versus last year, as signs continue to point to the industry being in the midst of its first sales decline in five years.

According to sales figures released by Diamond Comic Distributors Friday morning, Secret Empire #0 was the most-ordered comic book of the month, followed by the lenticular cover of Batman #21. The standard version of Batman #21 also cracked the Top 10 on its own (#7).

Marvel also debuted three "ResurrXion" titles in the top 10 - X-Men: Gold and X-Men: Blue #1 as the third and fourth bestselling titles, respectively, and Weapon X #1 at #9.

Batman Volume 2: I Am Suicide was the bestselling graphic novel of the month.
Marvel took both market share categories in April, with 34.95% dollar share and 38.23% unit share, compared to 30.49% dollar and 34.34% unit share for DC.

But the real takeaway from April is that overall sales versus April 2016 (both four shipping weeks) was down 13.18%. Both publishing categories were down significantly, with comic books dipping 11.28% in dollar sales and graphic novels dipping 17.18%.

Year-to-date, sales are now down 2.53% in comic book dollar sales and 12.41% in graphic novel dollars sales for an overall decline of 5.74%. It remains to be seen in the remaining eight months can reverse the so-far trend, in particular the precipitous dip in graphic novel sales, down 12.41% for the year.

COMPARATIVE SALES STATISTICS

DOLLARS
UNITS
APRIL 2017 VS. MARCH 2017
COMICS
-9.47%
-5.31%
GRAPHIC NOVELS
-10.77%
-6.00%
TOTAL COMICS/GN
-9.87%
-5.36%
TOYS
-45.50%
-39.17%
APRIL 2017 VS. APRIL 2016
COMICS
-11.28%
-4.66%
GRAPHIC NOVELS
-17.18%
-15.47%
TOTAL COMICS/GN
-13.18%
-5.62%
TOYS
-20.01%
-21.08%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS
-2.53%
6.89%
GRAPHIC NOVELS
-12.41%
-14.02%
TOTAL COMICS/GN
-5.74%
5.04%
TOYS
-6.38%
-5.57%

TOP 10 COMIC BOOKS
RANK
DESCRIPTION
PRICE
VENDOR
1
SECRET EMPIRE #0
$4.99
MAR
2
BATMAN #21 LENTICULAR EDITION (THE BUTTON)
$3.99
DC
3
X-MEN GOLD #1
$4.99
MAR
4
X-MEN BLUE #1
$4.99
MAR
5
THE FLASH #21 LENTICULAR EDITION (THE BUTTON)
$3.99
DC
6
BATMAN #20
$2.99
DC
7
BATMAN #21 (THE BUTTON)
$2.99
DC
8
STAR WARS #30
$3.99
MAR
9
WEAPON X #1
$3.99
MAR
10
THE WALKING DEAD #166 (MR)
$2.99
IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
RANK
DESCRIPTION
PRICE
VENDOR
1
BATMAN VOLUME 2: I AM SUICIDE TP
$16.99
DC
2
HELLBOY: INTO THE SILENT SEA HC
$14.99
DAR
3
SAGA VOLUME 7 TP (MR)
$14.99
IMA
4
SUPERMAN VOL. 2: TRIALS OF THE SUPER SON TP
$16.99
DC
5
ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY HC
$24.99
DC
6
SAGA DELUXE EDITION VOLUME 2 HC (MR)
$49.99
IMA
7
BATMAN VOLUME 10: EPILOGUE TP
$16.99
DC
8
JUSTICE LEAGUE VOLUME 2: OUTBREAK TP
$16.99
DC
9
AVATAR THE LAST AIRBENDER VOL. 15 TP
$10.99
DAR
10
RED HOOD & THE OUTLAWS VOL. 1: DARK TRINITY TP
$16.99
DC