Saturday, April 8, 2017

Weekend Headlines - March 2017 Comic Book Sales

Direct Market comic book retailers continue to sell more units in 2017 than in comparable months in 2016, but are making less dollars, even with March's dollar sales buoyed by the $9.99 cover price of Amazing Spider-Man #25.

According to sales figures released by Diamond Comic Distributors Friday morning, that oversized
Dan Slott/Stuart Immonen kick-off to a new Green Goblin story arc was the best-selling comic book of March, helping Marvel maintain their market share lead in dollar sales, while DC took the unit share category.

Marvel also placed the latest series debut of Iron Fist (ranked #5), and X-Men Prime #1 (ranked #6) in the Top 10. DC's highest-ranking comic book was Dark Knight III: The Master Race #8, and Batman #18 and #19 ranked #3 and #4. All five of DC's Top 10 titles feature Batman, indisputably the industry's most popular character at this time.

Brian K. Vaughan and Fiona Staples' Saga Volume 7 trade paperback from Image Comics was March's best-selling graphic novel, followed by the always-chart topping The Walking Dead with Volume 27: The Whisperer War.

Helped by Amazing Spider-Man #25, Marvel's 35.41% dollar share topped DC's 28.75% dollar share handily, but despite shipping seven less new titles in March than DC (131 to 123), DC accounted for 35.46% of unit share, barely edging out Marvel's 34.34%, again likely due to DC's "Rebirth" lower cover price structure, which will change in April.

Image Comics notably topped the ten percent mark in both the dollar and unit share categories, placing third with a 10.71% dollar and a 10.02% unit share.

Year-to-year, sales in March were up in comic book sales but way down in graphic novel sales compared to March 2016, both of them five-week shipping months. Retailers sold nearly 9% more comic book units for 6% more dollars, but graphic novel sales were down 17.47% in units and $15.36% in dollars.

Overall units were up 6.21% versus March 2016 but down 1.68% in dollars.
Likewise, the 2017 year-to-date first-quarters overall sales are a tale of two categories - up nearly 9% in units versus Q1 2016, but down 3% in dollars.

The March 2017 Market Share, Comparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

TOP COMIC BOOK PUBLISHERS
RETAIL MARKET SHARE
PUBLISHER
SHARE
MARVEL COMICS
35.41%
DC ENTERTAINMENT
28.75%
IMAGE COMICS
10.71%
IDW PUBLISHING
5.68%
DARK HORSE COMICS
3.48%
BOOM! STUDIOS
2.15%
DYNAMITE ENTERTAINMENT
1.76%
TITAN COMICS
1.15%
VIZ MEDIA
1.14%
VALIANT ENTERTAINMENT LLC
1.14%
OTHER NON-TOP 10
8.62%

UNIT MARKET SHARE
PUBLISHER
SHARE
DC ENTERTAINMENT
35.46%
MARVEL COMICS
34.34%
IMAGE COMICS
10.02%
IDW PUBLISHING
4.72%
DARK HORSE COMICS
3.09%
DYNAMITE ENTERTAINMENT
2.00%
BOOM! STUDIOS
1.86%
VALIANT ENTERTAINMENT LLC
1.37%
TITAN COMICS
1.06%
ARCHIE COMIC PUBLICATIONS
0.77%
OTHER NON-TOP 10
5.31%

COMPARATIVE SALES STATISTICS

DOLLARS
UNITS
MARCH 2017 VS. FEBRUARY 2017
COMICS
15.00%
-4.72%
GRAPHIC NOVELS
15.44%
19.72%
TOTAL COMICS/GN
15.14%
-3.13%
TOYS
34.66%
55.98%
MARCH 2017 VS. MARCH 2016
COMICS
6.02%
8.93%
GRAPHIC NOVELS
-15.36%
-17.47%
TOTAL COMICS/GN
-1.68%
6.21%
TOYS
-9.24%
0.51%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS
0.70%
11.05%
GRAPHIC NOVELS
-10.68%
-13.49%
TOTAL COMICS/GN
-3.01%
8.89%
TOYS
-2.52%
-0.31%
FIRST QUARTER 2017 VS. FOURTH QUARTER 2016
COMICS
-15.15%
-12.69%
GRAPHIC NOVELS
-11.42%
-16.73%
TOTAL COMICS/GN
-14.06%
-12.98%
TOYS
-20.45%
-23.92%
 

NEW TITLES SHIPPED
PUBLISHER
COMICS SHIPPED
GRAPHIC NOVELS SHIPPED
MAGAZINES SHIPPED
TOTAL SHIPPED
MARVEL COMICS
92
39
0
131
DC ENTERTAINMENT
92
31
0
123
IMAGE COMICS
61
16
2
79
IDW PUBLISHING
60
19
0
79
DARK HORSE COMICS
25
14
0
39
TITAN COMICS
24
6
5
35
BOOM ENTERTAINMENT
24
10
0
34
VIZ MEDIA
0
26
0
26
DYNAMITE ENTERTAINMENT
21
1
0
22
VALIANT ENTERTAINMENT LLC
7
2
0
9
OTHER NON-TOP 10
130
161
20
311
 

TOP 10 COMIC BOOKS
RANK
DESCRIPTION
PRICE
VENDOR
1
AMAZING SPIDER-MAN #25
$9.99
MAR
2
DARK KNIGHT III: THE MASTER RACE #8
$5.99
DC
3
BATMAN #18
$2.99
DC
4
BATMAN #19
$2.99
DC
5
IRON FIST #1
$3.99
MAR
6
X-MEN PRIME #1
$4.99
MAR
7
STAR WARS #29
$3.99
MAR
8
ALL-STAR BATMAN #8
$4.99
DC
9
THE WALKING DEAD #165 (MR)
$2.99
IMA
10
JUSTICE LEAGUE #16
$2.99
DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
RANK
DESCRIPTION
PRICE
VENDOR
1
SAGA VOLUME 7 TP (MR)
$14.99
IMA
2
THE WALKING DEAD VOLUME 27: THE WHISPERER WAR TP
$14.99
IMA
3
HARLEY QUINN VOLUME 1: DIE LAUGHING TP
$16.99
DC
4
SUICIDE SQUAD VOLUME 1: THE BLACK VAULT TP
$16.99
DC
5
DEATH OF X TP
$17.99
MAR
6
TITANS VOLUME 1: THE RETURN OF WALLY WEST TP
$16.99
DC
7
WOLVERINE: OLD MAN LOGAN TP
$29.99
MAR
8
DEATHSTROKE VOLUME 1: THE PROFESSIONAL TP
$16.99
DC
9
BATGIRL VOLUME 1: BEYOND BURNSIDE TP
$16.99
DC
10
DEADLY CLASS VOLUME 5: CAROUSEL TP (MR)
$14.99
IMA